B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of winning a sale. In today's hectic business world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct dif

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also various other facts regarding modern B2B advertising. We talk about exactly how the buying journey is now completely fragmented and also the manner in which area structure can assist marketing professionals retake control

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and other facts concerning modern-day B2B marketing. We talk about how the acquiring journey is now completely fragmented and the manner in which area building can assist marketers take back control of the exploration and demand ge

Whois Mark Donnigan:Mark Donnigan is a progressive business builder, growth marketer, revenue leader, and marketing executive who works with companies with innovative and disruptive business models who need extra rocket fuel to complete their mission. Mark's teams have directly contributed greater than $300 million in revenue and shareholder value